M SQUARED SHOP

C U R A T I N G  O U R   F A V O U R I T E...

M SQUARED COLLECTION

We want to share some of our favourite independent founders powering brilliant food companies across London and the UK. Have a read of their stories, feel free to ask any questions, and check out their website shops to try their products to bring it all to life!

Adrienne Eiser_edited.jpg
Adrienne is the founder of Crown and Queue London Cured Meats. She meticulously sources her primary product from select farms where she takes time to know the farmers to ensure her rigorous ethical standards are met at every point along the chain to the point at which the meats are cured here in Bermondsey.
 
Adrienne's meats are sold in numerous independent shops (most recently adorning the shelves at Fortnum and Mason) but you can find her cured meats most readily served in London's top restaurants. The C&Q curing room is open to public on Saturday mornings at Spa Terminus (near us) and you can try the best-selling Devil's Mortar and the Mother's Ruin (and hear the stories about their development) if you pop down. Adrienne has been incredibly kind and supportive since we moved into Spa Terminus, once out of the blue, bringing over a beautiful little cake when I was having a bad day as well as taking time out to help me structure bakery safety policies; a gem of a neighbour as both a physical neighbour (just in the next row of arches) as well as real neighbourly spirit. Adrienne is a fantastic, genuinely conscious producer.

Adrienne Eiser

CROWN & QUEUE MEATS

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Nicola is the founder of Single Variety Jam. Based in London, I've known Nicola since she started her company and enjoyed its growth from us doing market stalls together to pallet-load jam deliveries. Her chilli jams have been a firm favourite with quality cheesemongers and delis for a while but my personal favourite has and always will be the limited edition Alphonso Mango Jam (I know I am not alone!)
The Ben Starav Blackcurrant is another excellent one -what I love about the collection is that each jam champions the flavour and characteristics of a single fruit variety. So simple, pure and delicious. She has to order the chillis specifically grown for her months in advance and has sourced some exceptional varieties. I hope that she will develop wholesale of her jams because I think they have a place on every cafe breakfast bar. Head to the Single Variety website to see the full range of jams plus seasonal bundles (I noticed an award-winning marmalade has made an appearance).

Nicola Simons

SINGLE VARIETY JAM

Zoe is the muscle behind Butter Nut of London which now has a permanent residency at Borough Market where you can taste her whole range of nut butter blends. From classic Peanut Butter to Cashew, Maple Turmeric, each jar is blended with premium nuts and spices for a really high quality product. 
Zoe and I used to have stalls at the same market in Primrose Hill which is how we first got to know each other. My favourite pearl of wisdom was when, one day, despairing at customers' price comparison of cheap supermarket granolas, she casually explained that our products are a reflection of how everyone is paid a fair price as well as assurance of quality all the way down the production chain - well said! She has been a fantastic and motivating friend as well as brilliantly inspiring to see the road down which she has traveled with her nut butters - they have recently been available at the V&A gift shop after their Food: Bigger Than The Plate exhibition, as well as Borough Market and select independent retailers. 

Zoe Roberts

BUTTER NUT OF LONDON

Ama, where to begin! Aside from pioneering London's first bean-to-bar chocolate company (roasted, cracked, tempered and moulded in London), she happens to just casually be a boxer and a long distance runner, forming the majority of her company whilst also being a lead project manager at Unicef. Ama and I met around 5 years ago as we were both working in a market stall in Chelsea having just started our respective companies and instantly became friends; great memories of chocolate wrapping and labeling parties for surprise massive orders.
 
Lucocoa chocolate is sold in various shops (e.g. Wholefoods and the Bluebird Restaurant) and numerous independents and cafes (e.g. Origin Coffee) and hotel mini bars (e.g. Nobu). Ama sources the best chocolate beans from around the world and brings them to the UK where she roasts to her specific flavour profile, cracks, winnows, tempers and sets the chocolate - it takes 3 days to make each bar - a true labour of love. Lucocoa chocolate uses coconut sugar rather than refined white sugar as well as Lucuma. I love the 'Natural Blonde' and the Haiti beans. Tip: Lucocoa also makes hot chocolate. I've enjoyed making it on the hob with a tiny bit of coconut sugar to taste and sometimes a little cream; its very rich and full of flavour.
Ama's small batch chocolate factory is currently at a Roald Dahl style chocolate shed in East London, though she may (fingers crossed) be moving into an arch down at Spa Terminus near Adrienne and I.

Ama Clark

LUCOCOA CHOCOLATE

Urban Cordial London Zero Waste
Natasha is the force behind Urban Cordial which makes fantastic fruit cordials from British (mainly surplus) fruits. We first met whilst both renting the same production kitchen at the start of our companies, we both took the overnight shifts and arguably re-scented the whole of Bethnal Green with bubbling apple juice and toasting oats. I'd always know when Natasha was there as I could smell it down the road and still nothing beats the memory of her smiling face and fruit splattered apron offering me a warm cup of pure pear juice bubbling away in her brat pans at 1am as I walked in to start a shift.
Natasha spent years selling Urban Cordial at farmers markets and driving around British farms collecting strawberries, apples and more. Often I would get an excited call about her latest collection of soft fruits and how good the next batch would be. Natasha's cordial journey began at her allotment and quickly grew from passion to career and having undergone a big re-brand last year, her beautiful bottles are now found across the UK in food halls as Selfridges and restaurants such as The Ledbury and multisite Bill's as well as having a beautiful new bottle collaboration with The National Trust, sold at all of their lands. Natasha is excellent, and Urban Cordial and its incredible growth is an honest representation of her excellent-ness.

Natasha Steele

URBAN CORDIAL

Florence and I first met at a Hackney half marathon breakfast where she was re-fuelling runners with unforgettable Bloody Mary a few years ago, now a cult bottle on top food shop shelves. The Pickle House key products are the original Bloody Mary Mix containing a secret recipe of herbs, spices and all important pickle juice and also the classic thick glass vessel of pure Pickle Juice for when you need the extra shot, inspired by American's picklebacks. 
One of 'House & Garden' magazine's 'Must Haves' (I agree) The Pickle House's delicious bloody mary mix is sold at some of the best Food Halls (e.g. Harvey Nichols) and served at numerous restaurants (e.g. Hawkswmoor). Honestly, I recommend just getting a 6 bottle case of the bloody mary mix bottles for Christmas - you can add vodka or serve alcohol free and they are a stunning drink complete with crushed black pepper and spices, and you can add an olive garnish and wedge of lemon for something extra. This is next level if you're a fan of tomato juice treats when flying. P.S. If you ever meet Florence, her second name is 'Cherro' like Renault (not Cherrolt) and her company is now based in Suffolk.

Florence Cherrault

THE PICKLE HOUSE BLOODY MARY

Ros's company, Borough Broth Co. is an example of quality; this has given it serious stability through health fads tides. Her broths are made from organically reared livestock from British farms, slow cooked as is traditional to wring out every last nutrient and mineral famously available in slowly cooking this type of superb broth. We first met at a food market where she promised me (might have forgotten so here is my opportunity to remind) a vegetarian broth...
 
Albeit vegetarian, I hugely respect companies which value consciously reared livestock such as Crown & Queue and Borough Broth Co. and take a pragmatic and conscious approach to the handling of farm animals. Their enthusiastic involvement in farming practices for conscious livestock rearing is remarkable and we need responsible, passionate and educated producers like Ros and Adrienne in all avenues of food production. Ros regularly presents at farming and food production conferences.
Borough Broth Co. is available all over the UK; at Coombe Farm organic, Harrods, Sainsburys and Farmdrop. They can be drunk alone or added to vegetables and meats for a hearty soup. 

Ros Heathcote

BOROUGH BROTH CO.

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